Marketing for Geeks

Marketing for Geeks Thanks go out to Prasenjeet for this - I was recently "indoctrinated" into reading Eric Sink's Weblog, and quite honestly, it's fabulous. His articles on marketing for geeks, immutable laws of marketing and the business of software are really well written and quite insightful. A must read for all techie-folks who plan on doing any kind of client interaction, marketing or management related stuff. Very highly recommended. And if you are an entrepreneur, that's gold right there!